Secure QR Code 2.0

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Secure QR Code 2.0

Securing critical business processes with QR Code 2.0

The new General Data Protection Regulation (DSGVO) or the General Data Protection Regulation (GDPR), which is described as one of the greatest reforms of the last 20 years to protect the privacy of EU citizens, came into force on 25 May 2018. The new EU-wide data protection regulation applies to all companies, public authorities, non-profit organizations and other organizations that sell goods and services to people in the EU or collect and collect data from EU citizens.

 

According to comScore, the number of consumers using QR codes is growing fastest in the 5 most important markets in Europe, such as: in Spain and Germany.

The German consumers are clearly in the lead. 18.6% of German smartphone users have already scanned QR Codes. Moreover, Germany is also the second fastest-growing market with annual growth of 128%. However, the fastest growing market in Spain is the annual growth of 218%.

16% of Spanish smartphone users scanned QR codes. Based on the percentage of smartphone users who have scanned a QR code, France follows with 12.5% ​​of smartphone owners, Italy with 11.9% and GB with 11.4%.

Regardless of the exact data, however, it is clear that QR codes are increasingly appearing in offline campaigns, retail stores and magazines, and that more and more people are scanning them.

QR Codes is considered an ideal cross-channel bridge between the online and offline worlds, especially for the multichannel buyer.

For companies that want to use QR codes in an integrated approach, it's probably more interesting to understand why people are scanning QR codes.

By far the most important reason is that it gives you more product information. This insight is fundamental as it clearly shows that the most effective use of QR codes is to use them in a product- and information-related context, mobile payment, profit and offer campaigns and mobile voting.

With data security at the top of the global technology agenda, the goal of GDPR is to ensure that personal data is treated appropriately by EU citizens.

 

What does "appropriate interaction" mean?

As stipulated in Article 32 of the GDPR, all processing of personal data must be secured by appropriate technical and organizational measures. Measures to ensure the confidentiality, integrity and availability of personal data. GDPR does not clearly define the level of security appropriate to the risks of processing. On this basis, the European Union Agency for Network and Information Security (ENISA) has developed guidelines on how to take personal data security safeguards through a risk-based approach. In addition, ENISA's recommendation includes two-factor authentication and the security of mobile applications.

You want an integration around the QR Code 2.0? Contact us, we will be pleased to advise you!